Free resources
Courses for cultural institutions and NGOs
Practical, self-paced free courses about AI and digital strategy — made for cultural institutions and NGOs.
AI is no longer a distant technology — it's already reshaping how institutions work, how visitors engage, and how funders make decisions. This course cuts through the noise and gives you a grounded, honest picture of what AI means for your institution right now.
No technical knowledge required
Modules
- 1 The Museum at the Crossroads — Why now — and why cultural institutions can't sit this one out.
- 2 The Invisible Weight — Where is the time actually going — and what does it cost?
- 3 The Right Tool for the Right Task — What AI can realistically do — and where the limits are.
- 4 Know Thyself — Where does your institution stand today — and what does that mean for your next step?
- 5 The First Stone — How do you begin without getting it wrong?
- 6 Your Next Chapter — What will you do with what you now know?
AI and Changing Cultural Audiences
How audiences are reshaping cultural institutions before institutions adapt
Cultural institutions often focus on how they are changing internally with AI. But the deeper shift is happening elsewhere: audiences are already using AI to search, interpret, and relate to culture differently. This course explores how visitor expectations, attention, and meaning-making have quietly transformed — and what that means for institutions that still assume a pre-AI audience.
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